Learn how Earl Russ successfully transformed his company's marketing approach to access more high-quality prospects while lowering his advertising costs using Angi Leads.
Q. When did you start working on this business and why?
A. Our business was started by our family back in the 1930's and we've been serving our local market ever since. We are now in the third and fourth generations of ownership and involvement, and the core reason for running our business is to support our family and give future generations a legacy they can be proud of.
Q. Why did you decide to try Angi Leads?
A. In 2009, my son proposed the idea to me and I decided to talk to a rep. The rep was very helpful and convincing, so I decided to give it a shot. I knew that newspaper ads were no longer enough to generate a sustainable amount of business and realized that I needed to be found on the internet in order to keep my business going. I signed up and haven't looked back since.
Q. Is there any difference in the types of homeowners you have found
through Angi Leads?
A. In 9 out of 10 cases, I find that homeowners coming through Angi Leads are smarter and more informed than what I got through newspapers. There are some "shoppers" that come through, but most customers are looking for a good quality contractor.
Q. Had you used any lead generation tactics before trying Angi Leads? What were your experiences like?
A. Before trying Angi Leads, we did mainly newspaper advertising. We used to run over 250 - 300 ads before joining Angi Leads, which was costing us about $2,500 a month. At one point after joining Angi Leads we learned that the ads we were running on the paper had been missing our phone number for months and we hadn't even noticed! Angi Leads had been filling the gaps. Needless to say, we've scaled back our newspaper advertising significantly, paring it down to only 5 or 6 ads. We're saving money AND keeping our schedule full!
Q. Why have you continued to use Angi Leads?
A. The year I signed up for the service was the year the recession hit hardest. Everyone said they didn't know what was going to happen and yet I never felt the impact of the recession with regards to my business.
The level of activity I get from Angi Leads is such that I sometimes need to turn my leads off because I don't have enough time to take on new projects. This season I was doing 4 - 5 houses a day! Having a steady stream of prospects and the flexibility to manage my flow of work using their tools have made Angi Leads a great asset to my business.
Q. What advice would you have for someone considering or just starting to
use Angi Leads?
A. Just try it! Every type of advertising works differently. Angi Leads has worked great for me and my business.
