Business Articles - Marketing

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Many businesses in rough times make the biggest mistake by cutting back on their marketing. This is the wrong thing to do and let me explain why strong companies manage to thrive when others are suffering.

Marketing is the life-blood of your business, unfortunately, just about everyone markets improperly, so here are a few steps to help you improve your marketing results.

Step One
Define your best customers and build a list of them.

Step Two
Define the biggest need of theirs that you can fulfill or solution to their problem you can offer them. Build you marketing message around these two elements.

Step Three
Keep in touch with them on a regular basis. It is a proven fact that it takes up to seven or more exposures to your message before the majority of clients will respond. So, commit to contacting them on regular time intervals and always keep in touch.

Remember, the best customers are the ones who have already purchased from you before and are happy with your services. By keeping in touch with them, you'll automatically increase sales. By building off the knowledge of who your best customers are, you're still increasing sales!

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Henry Goudreau, C.S.L.
HG & Associates, Inc
www.hgassociates.com
"We turn contractors who dream of a successful business, into business managers who make a business successful!"

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