Business Articles - Employees
Articles & Tips
More and more of the communication on residential
job sites these days is taking place in Spanish. On balance, that's good
news: It means that the industry's chronic labor shortage is finally giving
way to a large and growing pool of new workers. But for many builders, it's a trend that also raises some practical questions and concerns. When you don't speak Spanish yourself, for example, how do you give instructions to non-English-speaking employees or subs? How do you provide OSHA-mandated safety training to workers who may speak little or no English? What's the employer's responsibility for verifying a non-citizen worker's eligibility to work in the U.S.? We put those questions and others to three builders whose businesses largely employ Spanish-speaking workers. Dennis McCoy is the owner of Ram Exteriors, a Lindon, Utahbased company that specializes in structural repairs and stucco work. Bill Brown is a specialty concrete contractor and owner of Bill Brown Construction in San Jose, Calif. Norm Yeager is a general superintendent for Able Constructors, a Greenville, S.C., company that does both commercial and multifamily residential projects. — Jon Vara, Associate Editor |
JLC: How important are Hispanic employees to your
business?
McCoy: I couldn't do it without them. In my experience, Spanish-speaking workers have a tremendous work ethic. Very few of the Anglo guys in my area seem to see construction as a career. There's lots of turnover.
But the Hispanic guys are in it for the long haul. They're willing to start work at seven or eight bucks an hour because they see that as a first step toward running a crew and earning 60,000 a year, which is what my supervisors make. They see that as a very worthwhile goal. I have guys who have been with me for seven years without missing a day or being late once in that time. About two-thirds of my 60 employees are Hispanic.
Brown: When I started my business, my first hires were other Anglo guys I knew from high school. None of them lasted very long. I hired my first Hispanic employee, Javier Garcia, about 16 years ago. He's still here, and he's second in command of the company. Six of his brothers have also worked for me and four of his cousins.
I didn't set out to run a Hispanic company, but that's what happened. Probably 95% of our employees, including most of our office staff and project managers, are native Spanish speakers. The only Anglos are myself and a couple of project managers. It seemed strange to me at first, but now I'm used to it. The benefit is that once you get a reputation for treating people fairly and paying everyone equally, it's easy to attract qualified people.
Yeager: We're basically a construction management company we have about 25 employees, but almost all of the field work is done by subs. The subs themselves are typically Anglos, but I'd guess that close to 50% of the workers are Hispanic. In our area, it varies from trade to trade. There seems to be a higher percentage of Spanish-speaking workers in the building trades, like drywalling, framing, and roofing, than there are in the mechanical trades.
JLC: When you hire a Spanish-speaking worker, do you need to be concerned about the possibility that he or she might be an illegal immigrant?
McCoy: One of the things I love about this country is that the
rules are the same for everyone. You've got to follow the rules, but they don't
let you discriminate based on what language the person speaks or what they look
like. Basically, when you hire someone, you have to see proof of their identity
and proof that they're eligible to work in the U.S. For most Hispanic workers,
that means a "green card." You also have to fill out an I-9 form for each employee
and keep it on file, and I make photocopies of their documents and keep them
with the I-9 (see "Employment Eligibility and Documentation," below).
Employment Eligibility and Documentation In the eyes of the law, hiring a Spanish-speaking employee is
no different from hiring anyone else. "You can't tell whether someone
is a citizen or not by looking at them or listening to the way
they speak," says Immigration and Customs Enforcement (ICE) spokesperson
Ernestine Fobbs. As an employer, you're responsible for obtaining
the same documentation from every new hire, whether they're a close
family member or a complete stranger with limited English. J. V. |
You're not expected to be a private detective, but you do have to use common sense. I recently had to turn a guy away because he offered me a green card with a picture of his face obviously glued over the photo printed on the card.
Yeager: The subs tell me there's a sort of "don't ask, don't tell" policy
in effect. I think most of them do check documents and fill out the right forms.
But if someone is a good worker and his papers check out, the prevailing attitude
is that you do as little as possible without getting your tail caught in a wringer.
Getting the job done is the first priority.
Brown: I like to run my business on the up and up, so I'm very careful about how I hire people. I always check documents and file the paperwork. But forged papers are so common that you can never be sure whether a worker is legal or not.
JLC: Once you do the required document inspections and complete and file the I-9 forms, do the immigration authorities ever ask to see them?
McCoy: No one has checked so far.
Brown: Usually we check documents and file the form and that's the end of it. But every few years we get a letter from the Social Security Administration telling us that an employee's social security number doesn't work. In some cases, it's just a mixup over the mother's maiden name, because families in Mexico sometimes switch back and forth between the mother's last name and the father's last name from one generation to the next. But we've had to fire people in cases where we couldn't sort things out.
JLC: Do most of your new hires already have the skills you need, or do you hire unskilled people and train them?
McCoy: Almost all of our long-term employees started out as
low-skilled laborers. You can tell pretty quickly who has what it takes to learn
the trade, and then you train them. The low turnover rate makes it worth taking
the time to do that. Maybe it's a matter of motivation, but in my experience,
the Hispanic guys seem to be natural craftsmen they take to doing things
right away.
Brown: We do a lot of concrete work, which means that we need a few highly skilled guys for things like setting steel and doing layout, while the rest is mostly a bunch of heavy labor. In the San Francisco Bay area, where we're located, all the concrete workers come from one area south of Guadalajara. If you know one of them, he'll know lots of others. It's almost like a union hall. The same thing is true of family connections, which are very important among Hispanics.
JLC: Do you speak Spanish yourself?
Brown: I'm a student of Spanish. I took a Berlitz course, and I can usually make myself understood. I can follow the guys on the site unless they start talking really fast, and then I have to ask them to slow down. But almost everyone on our office staff speaks Spanish fluently. So if I'm interviewing a job applicant, I may start out in English and Spanish, but if I get confused, I'll have Margaret Garcia, our dispatcher, come into the room and translate for me.
McCoy: I'm fluent, which has been a huge help. But I know other contractors who get by fine as long as their crew leader speaks English well enough to interact with subs and communicate with the rest of the crew.
Yeager: I only speak a few words of Spanish. In fact, only one of our supers speaks Spanish at all, and he speaks a sort of pidgin Spanish.
JLC: Do you offer any incentives to your employees to learn another language, whether that's Spanish or English?
McCoy: I tried sending a couple of my Anglo supers to a Spanish
language class, but it didn't work I think they only went once. But the
Spanish-speaking guys, especially the younger ones, are very motivated to learn
English. A lot of them like to listen to language cassettes that they buy on
their own. I tell them just go ahead and speak, don't worry about how it sounds.
The best way to learn a language is by using it a lot.
Brown: If you came into our office and listened to what was
going on, you'd probably hear as much Spanish as English being spoken. We've
also offered English lessons to our employees. We hired a teacher to come in
two days a week and hold English classes in our conference room after work. There
were two levels beginning and intermediate. It was pretty popular, and
it did improve people's English. We'll probably do it again sometime.
Yeager: We've never tried that. The way we deal with the language barrier is to make sure that our subs send a lead guy who speaks both Spanish and English, so he can pass along instructions to the workers who speak only Spanish.
JLC: Are there times when language differences lead to preventable mistakes?
Brown: We have a saying we use all the time: "Si usted no entiende, no diga que entiendo," which means, "If
you don't understand, don't say that you do."
What sometimes happens is that the Hispanic foreman speaks some English but isn't
completely clear about the directions he's getting in English. You're there talking
and he wants to get back to his work, so he says, "Okay, sure," even though he's
not really sure what you mean. If you don't catch the problem in time, you might
have to tear out a bunch of work and do it over.
McCoy: I'm careful to take as much time as necessary to be sure everyone understands what needs to be done. A related problem is that some Hispanic guys are so eager to keep the job moving ahead that they'll try to do work they're really not qualified to do. They'll try to move a wire themselves, or risk driving a nail through it, rather than calling the electrician. I encourage my employees to call me when they have a question about anything, no matter what it is. I try to reward them when they do, and I let them know how much I appreciate it.
Yeager: I actually can't think of a time we had to do anything
over because of a language problem. Even when the sub doesn't provide someone
who can translate they're supposed to do that, but it doesn't always happen it's
not hard to show people what you want done. We're talking about commercial construction,
not complicated chemical formulas. I've always found that the Hispanic guys are
very willing to listen and learn.
JLC: Are there any cultural differences between Hispanic and Anglo employees?
McCoy: My experience is that even though the Hispanic guys are tough and hard working, they're very sensitive in some ways. If an Anglo guy screws something up, you can chew him out and it will all be forgotten about the next day. But if you hurt a Hispanic guy's pride, there's a good chance he'll quit the job. If you mess up a guy's pay one week, even if it's an honest mistake, he'll remember that for a long time.
I've also found that the foreman of a Hispanic crew has to have the right kind
of personality. The Hispanics who work for me look to the toughest, hardest-working
guy as their leader, and if you give the position to someone else, you'll have
problems. Anglos seem to have more respect for credentials you can have
a pencil-necked geek as foreman and things will work out somehow. Respect for
the person is more important among Hispanics. Maybe this has to do with culture,
or maybe it's just that the language difference makes people want to stick together
and feel that someone they trust is looking out for them.
Brown: Courtesy and respect are very important to Hispanic workers.
You never want to yell at someone, for example. A Hispanic guy will see that
as a serious challenge it would be as if you went over and pushed him.
If I'm upset with someone, I may let him know by giving him the silent treatment
instead.
Yeager: I think a lot of Americans don't understand how few opportunities for advancement there are in Mexico. On one of the jobs we worked on, there was a guy on the drywall crew who was actually a medical doctor in Mexico. My wife and my daughter are both nurses, so I talked to him a little bit, and he seemed like the real thing. He was a guy in his forties with kids who he wanted to send to college, and he could make more money hanging drywall in North Carolina than he could as a doctor at home.
JLC: What about things like holidays and
vacations? Do you give your employees any of the Hispanic holidays off, like
Dia de los Ninõs
[Children's Day, April 30] or Diez y Seis [Mexico's Independence Day, September
16]?
McCoy: We don't. For my workers, a bigger issue is that they want to work on American holidays. Thanksgiving means nothing to them, for example. They complain about having to take the day off. We do a lot of stucco rehab work on existing houses, and I have to explain that we can't work on a day that people are spending with their families. We usually end up working a Saturday to make up for Thanksgiving.
One thing I do have to deal with, though, is that a lot of the guys really like to go and spend a few weeks with their families in Mexico over Christmas. I'm okay with that. Our work is seasonal anyway, so it's not a big problem. It's something you have to be open to, or you'll end up losing good people.
Yeager: I've never heard any of our subs mention any Hispanic holidays. I'm sure they exist, but no one we work with takes them off.
Brown: We don't offer paid holidays to our field employees, but we have a pretty liberal policy about time off. As long as you find someone to cover your job, you can take a day whenever you need to. I can't even remember the last time someone just didn't show up for work.
JLC: Do you ever encounter any prejudice against Hispanic employees on the part of customers or subs, and if so, how do you deal with it?
McCoy: In my experience, that depends on where you are. When my business was in Southern California, you did find some prejudice. In Houston, where one of our crews is located, it's absolutely not a problem. Here in Utah, there's a little hesitancy on the part of some homeowners. We do a lot of repair work, so we often work on occupied houses. I always take the time to introduce the project foreman to the homeowners, which really seems to boost their confidence level.
Brown: There are quite a few bigots out there. Some Anglo subs
have a habit of referring to Hispanic workers as "kids" or "boys." There's not
much you can do about other people's attitudes, but sometimes you have to take
a stand against it. My employees are more important to me than my relationship
with a sub who happens to be a bigot.
Yeager: I think they may feel threatened that Hispanics are starting to move into the more lucrative positions in the industry. But I think that will change as Hispanic-owned companies become more numerous. The industry is definitely headed in that direction.
JLC: How do you handle required safety training when some of your employees speak English and some speak Spanish?
McCoy: We're fortunate to have a safety monitor who's completely bilingual. Along with one of our estimators, he worked on construction projects in Central America as a Mormon missionary. When we have a training session, we start by telling everyone what we're going to be doing in both Spanish and English. That slows things down a little, but it's not a big problem. Then we break into an English-speaking group and a Spanish-speaking group for the actual training. It's easy to get videos and other training material in both Spanish and English now.
Brown: We farm out a lot of our safety training by bringing in trainers from outside companies. There are quite a few companies in our area that provide training in both English and Spanish. We also pay to send employees to seminars so they can be certified as a Qualified Person under the OSHA regulations that cover things like fall protection.
Another thing we did was to make a Spanish-language video about our company safety practices. The husband of one of our architects works for a local Spanish TV station, and he also runs a small video production company; he made us a nice video for around $2,500. It's been very useful for showing new employees what's expected of them.
JLC: Safety standards in the U.S. and Mexico can be quite different. Do you have to make an extra effort to get Hispanic workers to be safe?
McCoy: Definitely. I've spent a lot of time in Mexico, and I've seen some very dangerous construction sites. Workers there get used to living with risks that we see as unacceptable on this side of the border. It takes a lot of work to overcome that.
I've found that the best way to do that is to stress the fact that safety is
important to me not only because I don't want anyone to get hurt, but
also because it can cost me a lot of money. I'm the one who has to pay the fine
if someone isn't using fall protection. If you don't make that clear, you can
have people cutting corners on safety because they think they'll make the boss
happy by getting the job done sooner.
Brown: Safety is a matter of culture I mean company culture,
not whether you're Anglo or Hispanic. If you make it clear that safety is a priority,
people will take it seriously.
By Jon Vara
This article has been provided by www.jlconline.com. JLC-Online is produced by the editors and publishers of The Journal of Light Construction, a monthly magazine serving residential and light-commercial builders, remodelers, designers, and other trade professionals.
Join our Network
Connect with customers looking to do your most profitable projects in the areas you like to work.